In Poland, Baileys by Philip Treacy debuted on 9th November in the Warsaw showroom Pomada Fashion Office. The exceptional collection which was presented to the invited guests consists of not only a limited edition bottle and the tiara designed by Philip Treacy for Baileys but also four designer hats which show different faces of a contemporary woman. In this way the brand establishes its new feminine image in Poland.
14 November 2012 - Baileys is a woman. She has her secrets, she inspires and seduces. She has also enchanted Philip Treacy, famous for his avant-garde style, who has created its unique ensemble. A deep purple-coloured glass bottle with a sophisticated label featuring a motive of a multi-coloured tiara – this is the new embodiment of the classic Baileys’ packaging. Ablaze with iridescent colours, the tiara reflects all the faces of womanliness – a woman full of passion, an unpretentious girl and sometimes a fashionable lady.
“Baileys resembles contemporary women – it has both subtle grace and distinct character. Now, thanks to the limited edition Baileys by Philip Treacy women can combine the unique taste of liquor they adore with the incredibly feminine glamorous packaging,” said Agnieszka Lewandowska, Brand Manager of the liquor portfolio at Diageo Polska.
What are the faces of a Baileys woman?
Wild at heart – Black Veil Bow
She lives her life with all her body and all her senses. She is energetic, honest and unassuming. It is a girl who continuously plays with fashion and keeps looking for new ways of expressing her extraordinary personality. You won’t overlook her passing by. You will fall in love with her slightly nonchalant style and the sparkle in her eye.
Modern version classics – Papal Pointed Disc
It is a woman who knows what she wants and who often changes her mind but … well, contradictions make our life more interesting. In her closet, she has a little black dress, a few pairs of stiletto shoes and a few secrets which make her more mature but not older. For her life is like an ocean full of opportunities, which she is not going to resign from.
Crème de la crème – Oyster in Lace with Flower
She is always in the centre of attention. Her natural grace, subtle manner and elegance cause that everybody treats her as a lady. During evening parties she shines in the society. Everybody wants to chat with her. She awakes interest of both women and men.
Diamond and emerald – Feathered Treacy
A girl, a woman and a lady – a mysterious combination of contradictions. Hard as a diamond, she hides all the colours of the rainbow inside. Sometimes warm and emphatic, another time distanced but at the same time classic and avant-garde. She feels like a global citizen, loves cinema and books and surrounds herself with interesting people. She is not afraid of dreaming and she believes that everything is possible. It’s her time!
Anna Halarewicz's illustrations:
Baileys and Philip Treacy Fashion Show during London Fashion Week:
|Philip Treacy, Lady Gaga and Grace Jones|
|Lady Gaga and Philip Treacy|
|Anna Dello Russo|
|Dita Von Teese|
Philipa Treacy’s atelier has existed in London since the eighties of the 20th century. The designer has worked for Alexander McQueen, Givenchy, Karl Lagerfeld from Chanel, Valentino, Ralph Lauren and Donna Karan. Treacy has also cooperated with Givenchy, Aleksander McQueen, Valentino and Gianni Versace sewing hats for their haute couture fashion shows. His loyal fans include: Naomi Campbell, Kate Moss, Sarah Jessica Parker, Heidi Klum, Lady Gaga. He was the first accessories designer in the history to have been invited by Chambre Syndicale de la Haute Couture to present his designs during the haute couture fashion show in Paris.