I have been eating social media at breakfast since 2007, so during #FBBOOST I focused on networking and making videos and taking photos. The whole "animated" facebook show is prepared to impact on people who do not use this useful social media tool. Team is targeting to small businesses, because the mission of Facebook is to promote and help to grow the family firms. They always says: "that small businesses have the biggest potential". Indeed they have...! Why? For example: start-ups and others, create new ways of all the aspects of business strategy. I like this kind of work - there is no rules, because onlinesphere is a young fella who is only over 20!
The guests discussed about mobile advertsing, geolocation advert targeting - which is very important for small businesses to be noticed, by users, in the area of their interests. I mean, when you have not very big budget for advertising your product/products, you may need the specified targeting in advertising. The most important thing is the engagement of the users, not the amount of likes.